There are a whole load of reasons why people might want to start a start-up. It is important to know what reason yours is, because some of these reasons only make sense in certain contexts, and some of them will actually lead you astray.
When people think of great founders, they think of people like Mark Zuckerberg, Elon Musk or Steve Jobs – people who have this unwavering drive and vision; who can captivate people and lead them on a journey. However, what made these guys truly successful was the support network they built around themselves – their founding team. The reality is that it is almost impossible for one person to have all the characteristics of a great founder. What is possible, however, is having all of these great characteristics shared between yourself and your co-founders.
Since entering the entrepreneurship ecosystem in London, I have been fortunate enough to meet some incredible founders and hear inspiring stories. What you quickly realise, however, is that every business has a different story and that there is no “one formula for success”. Furthermore, a lot of the reasons why some of these businesses became successful were actually out of the hands of the founders.