Books

The Hard Thing About Hard Things ★★★★★

by Ben Horowitz

the hard thing about hard things ben horowitz

Ben Horowitz is a founding partner at Andreessen Horowitz (a Silicon Valley–based venture capital firm).  He was previously the co-founder and CEO of Opsware (formerly Loudcloud) which was acquired by Hewlett-Packard for $1.6 billion in 2007.  In The Hard Thing About Hard Things, Ben concisely delivers advice about how to make tough decisions using examples from his time at Opsware, as well as discussing how to be an effective CEO.  A must-read for managers and start-up founders alike, even if some of the scenarios are slightly more idealistic than I’ve seen!


The Game ★★★★☆

by Neil Strauss

the game neil strauss

This book is about the “pickup community” – described in the book as, “men who use psychology to convince women to sleep with them.”  Through this, however, Neil Strauss gives examples of the importance and success of iteration, persistence in spite of failure and understanding your target audience.  It’s also interesting to learn about the psychology of the human mind and how everyone can exhibit and be susceptible to similar behaviour.


How to Win Friends and Influence People ★★★★☆

by Dale Carnegie

how to win friends and influence people

A must-read for most people, although you may find yourself already doing much of what Dale Carnegie suggests.  In How to Win Friends & Influence People, he outlines three techniques for handling people, six to make people like you, twelve to more effectively help you to convince others and nine which will make you a more effective leader.  If you would like to see what these are or need a reminder, I’ve written up a brief summary here.


Zero to One ★★★★☆

by Peter Thiel

zero to one

Although I personally felt that a lot of the scenarios are idealistic (it’s easier said than done to hire the perfect employees, especially when you don’t have Silicon Valley talent on your doorstep and need manpower urgently), there are a lot of valuable takeaways from this book.  Peter Thiel sagely outlines some smart pieces of advice to pre-idea and early-stage founders.  Smart guy – just be sure not to piss him off.


Freakonomics ★★★☆☆

by Steven D. Levitt and Stephen J. Dubner

freakonomics a rogue economist explores the hidden side of everything steven levitt stephen dubner

Freakonomics is an interesting read that leans on historical examples to encourage a new way of thinking.  This book is especially useful for increasing your awareness of the incentives and motivations people have and how this can influence their actions – for example, how real estate agents behave very differently to buyers versus sellers based on what they are trying to achieve.  Useful in that it will get you thinking how best to set KPIs to ensure that they line up with what you want out of your employees/business in order to prevent misaligned incentives.


Nudge ★★★☆☆

by Richard H. Thaler and Cass R. Sunstein

nudge

Nudge outlines how you can design environments in order to make things easier for people and that this can influence how they behave.  The examples in the book revolve around canteens and shops (B2C sales), but this can easily be applied to other businesses.  For example, by making process systems more visual and easier to read, you can make staff more likely to read them, use them and retain the information.


Lean In ★★★☆☆

by Sheryl Sandberg

lean in

It is hard to deny that there is still gender inequality in the workplace.  Sheryl Sandberg’s Lean In appears to mainly target females with the aim of inspiring them to take action to reduce this imbalance through everyday behaviour.  However, it is also an important read for males in order to ensure that you are able to fully understand this imbalance and support any women you work with so that you can get the most from each other as a team.


The Lean Startup ★★★☆☆

by Eric Ries

the lean startup continuous innovation


How Will You Measure Your Life? ★★★☆☆

by Clayton M. Christensen

how will you measure your life clayton christensen